Friday, March 1, 2019


Hey Dolls,

Whenever I find myself reading someone else's blog, it's usually for big-sis advice. So, today I decided to take a detour from my usual style inspiration posts, and give you some tips on how to start a social media presence.  I am by NO means an expert on blogging or any of this stuff, but I do get a lot of messages from you guys asking about my journey and how the heck I grew from 0 followers to where I am now.  I hope you find what I have to say useful because these are some of things I wish I knew before starting my journey. 



When I first started my blog in 2016, I was honestly just posting my outfits for my own enjoyment and had no intentions of attracting any crowds. Since I've been in this game for a few years now, I've accumulated a tiny following & I've realized that I want to keep growing to see what my dreams are made of (lol). With that being said, I have learned that to gain an authentic audience and maintain it, you need to have a niche - something that sets you apart from everyone else. 

If you look at any successful blogger or influencer, they all have a very clear niche. For example, Arielle Charnas, founder of the blog Something Navy, is a mom blogger with a luxury east coast style. Arielle is very active on Instagram stories, she loves sharing brands that her children wear and always posts in-the-moment OOTD's to her feed. She isn't looking to attract EVERY mom or be like any other mom blogger. If Arielle randomly started showing only super affordable brands that maybe weren't up to the standards that her followers are used to, she would lose her credibility and come off as fake. She knows her niche, what her followers want and sticks to it. 

I am a 24-year-old still in college, I follow a vegan lifestyle and don't shop high-end brands. My niche is affordable fashion, I would NEVER post a Gucci belt or show ANYTHING out of my own price range, especially if it doesn't coincide with my morals. This is what I try to be consistent with and how I am maintaining a following. 

Look up any blogger or influencer with an authentic following and I'm sure you will instantly be able to decipher their niche. So, if ya want to start a blog and attract a following, get yo niche down girl!


I wish I could drill this sentence into my brain, lol! Even I forget that to be good at this thing, you HAVE to show up. I am not giving myself a pity party, but sometimes its hard for me to balance my studies, personal struggles and blogging. I think what it comes down to is finding a schedule that works for you.

When I was at my prime this past fall, I was shooting almost every weekend and posting 2-3 times a week. One thing that helps is finding a buddy to shoot with. I used to always have my mom shoot my pictures or bribe my friends with coffee, but recently I connected with a local blogger named Mari Lang! She focuses on petite fashion and has an eye for all things vintage. We are complete opposites when it comes to style, but she's so sweet and it's cool that we can help each other create content for free. If you are struggling with being consistent I feel you, but if you can at least try setting a goal of posting once a week or finding a friend to help you shoot, that will get you on the path to success.  


That feeling of refreshing your email and seeing the words "LET'S COLLAB" in your inbox is super exciting. It's really tempting to say yes to all of the opportunities offered to you in the beginning, but let me just say, make sure you think before you reply.


- Does this brand resonate with your niche and brand image?
- Is this collaboration too much work for the compensation offered?
- Do you actually like this brand?
- Will you be able to fit this collaboration into your schedule?

Going through this mental checklist before replying to a brand will ensure that you aren't ruining your reputation. 

Only accept the opportunities that will benefit you, stand up for your brand and know your dang worth!!!


Social media is a crazy place, you can connect with people from All. Over. The. World. - TAKE ADVANTAGE OF THAT! There are SO many talented creators out there, message them, show them love and be vulnerable. I have created a ton of friendships through this platform, it's insane! Being shy and reserved is something I will always struggle with, but one thing that blogging has taught me over the years is to be a little bit more outgoing. I've been challenged to put myself out there and it has given me so many opportunities that I never thought would be possible. You will gain true friends from blogging if you do it the right way. 

One of my favorite things to do is shout-out my favorite accounts on Instagram stories! Usually, my Instagram stories reach about 2,000 people and each account that I share gets around 300+ profile views, depending on if my followers are interested in their content.

This is influencer marketing at its prime, baby! Support people that you love, and always be genuine because people will see that and respect you 10000% more than the person not being themselves. 


Patience is the key to this whole "blogging" thing. Just know that you are not gonna "blow-up" overnight, you are not gonna make $1,000,000 after blogging for a few months and not everyone is going to like you. If you are going into this whole process with your eyes only on the money and success, then you are totally doing it for the wrong reasons. 

Make sure you are doing this because you have a passion for it and helping people is your driving force. 

A lot of people want to know how to land a collaboration with a big brand. Let me just say that the amount of followers and likes you get does not always determine if a brand will work with you. I had 3,000 followers when Forever 21 reached out to me. What truly matters, is if you have an authentic following and engagment. So focus on being real, thats what will score you a big collab. Also, actually show the brand why they would want to pick you. The main reason I was noticed by Forever 21 is because I bought a dress with my own money & styled it my own way. When they saw it, they re-posted my photo to their feed and now we have an ongoing relationship. 

Be patient with your journey, stay true to yourself and know that the rewards will only come if you put in the time and effort.

These are the things I think you should know if you want to start a blog. I hope this covers all of the questions and concerns you had. There is obviously a whole lot more to this industry, but we will save that for another post. 

Writing advice posts is actually super theraputic for me so if you like this style blog post please let me know! I'm also trying to improve my writing skills so any feedback would be much appreciated.

xx Emily

P.S. My DM's are always open for questions as well so don't hesitate to send me one.

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